Under Armour inspires you with performance solutions you never knew you needed but can't imagine living without. Their mission is to make you better through passion, design and the relentless pursuit of innovation. Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour is the creator of performance apparel designed to keep athletes cool, dry and light during the course of a game, workout or exercise session. The technology behind Under Armour's diverse range of products for men, women and juniors is complex, but the blueprint for taking advantage of it is simple: wear HeatGear® when it's hot, ColdGear® when it's cold and AllSeasonGear® between the extremes. It all started with a simple plan to create a superior T-shirt. A shirt that would provide compression and wick sweat away from the skin instead of absorbing it. A shirt that would work with your body to regulate temperature and improve performance. Through continuous development and driven by their love of athletes, Under Armour is now the human performance company that gives you the edge to push beyond any limits.