Nike Store offers Nike performance products to serve the value consumer. At Nike Store, consumers experience a premium shopping environment that serves athletes of all ages. In the spring of 1972, Phil Knight and Bill Bowerman introduced the first Nike shoe with the iconic Swoosh. Over the past several decades, Nike has become the world leader in performance apparel, footwear and sports equipment. More than a label, it's a state of mind shared by millions of athletes around the world. What began as a small U.S.-based footwear retailer has grown into a global marketer of sports performance products with innovations that are unrivaled in the world. Nike's ultimate mission is to bring inspiration and innovation to every athlete* in the world" If you have a body, you're an athlete. - Bill Bowerman.