G-Star (1989) sees denim differently. The Art of Denim is the philosophy behind a relentless quest to push the boundaries. It inspires their craftsmanship and approach to denim, always taking it to another level. The world of art and culture takes G-Star beyond fashion, giving them a unique position in the denim landscape where they see no boundaries. They go beyond trends and seasons, continually reinventing denim design, challenging conventions and replacing them with innovations. Through every stitch, pocket and patch, as well as fabrics, they turn denim into a force for progress that respects people and the planet.