We were born in 1984 thanks to a jacket (now iconic) made from vintage denim remnants.

It was one of the first upcycled garments in the world, so we carry the commitment to the planet in our genes: every day we strive to make our collections more sustainable and to improve our processes.

We are a creative company that uses fashion to enable our customers to express their optimism and the best version of themselves.

We are no less than 3,700 people in 90 countries (very different from each other) who - through 10 sales channels, more than 500 brand stores and six product categories: Woman, Man, Kids, Accessories, Shoes and Sport - clothe millions of color-seekers around the world.